MKT 450 Week 4 Learning Team Assignment Detailed International Marketing Plan Outline Part II

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MKT 450 Week 4 Learning Team Assignment Detailed International Marketing Plan Outline Part II

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MKT 450 Week 4 Learning Team Assignment Detailed Marketing Plan Outline Part II

Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I

Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

· Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.

· Develop an international marketing strategy that addresses the following:

o Product

o Promotional strategy

o Pricing strategy

o Place

o Channels of distribution

o Modes of entry

· Create a marketing budget which includes proforma financial statements.

· Describe the implementation and control of the marketing plan.

· Timeline and milestones

· Monitoring process

· Review process

Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.

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