Description
MKT 450 Week 4 Learning Team Assignment Detailed Marketing Plan Outline Part II
Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I
Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
· Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.
· Develop an international marketing strategy that addresses the following:
o Product
o Promotional strategy
o Pricing strategy
o Place
o Channels of distribution
o Modes of entry
· Create a marketing budget which includes proforma financial statements.
· Describe the implementation and control of the marketing plan.
· Timeline and milestones
· Monitoring process
· Review process
Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.
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